Developing large format graphics may pose some new challenges for many graphic designers. For the most part trade show graphics require the same creative and layout skills and software or graphic guidelines, but there are differences related to the resolution of images that need to enlarge to many times their original size.
Below are key factors or graphic guidelines that may be helpful to know to go into large format graphic design for trade show graphics. If by chance these guidelines don’t provide what you need to know, give us a call, we will get you the proper answer so you can build your art files knowing they are correct for the size and materials of your rental booth.
Save your video in either an MP4 or MPEG format.
These are different options and for hardcore video people MPEG is preferred as its more than a compression container.
However, MP4 works just fine and is the most common format we receive for video files.
Most video players such as Novastar and VLC and Windows media player will play MP4 just fine.
Most looping videos are a combination of video footage, backgrounds, and text with an audio track time to play with the video.
Maya is the preferred software to bring these elements together into a great looking video.
Maya has modeling capabilities powerful enough to create a photorealistic model of your product and animation capabilities that can show your product in fluid realistic motion.
Consider the limited attention span of attendees on the show floor and work to quickly deliver a high impact video message that loops often, 1-2 minutes seems about the idea length.