BSX is a innovative company providing products and software to the cycle industry. BSX found Exhibit People conducting a Google search for rental display in Las Vegas.
BSX had a 10×10 booth space reserved for the Inter-Bike Show, but in the small space they planned to do a lot of client interaction and demonstrations. BSX liked that our rental trade show booths looked custom and substantial. On one side of their booth, BSX planned to have a stationary bicycle to demonstrate the bio-metric capabilities of their new product. On the other side, they wanted product shelving to feature versions of the product. To attract a crowd, BSX wanted to incorporate a dartboard where attendees could compete to win free merchandise.
Our Exhibit People designers went to work. BSX has a logo that lends itself nicely in a square format so we leveraged that by placing their logo in the center panel above a 55″ LED rental TV, adjustable glass shelving to the left and the custom dart game to the right. With space fairly tight, Exhibit People proposed a small rental reception counter with complementing BSX seamless printed graphic to reinforce the branding.
Overall BSX accomplished quite a bit in a 10×10 rental booth and most importantly, they projected a solid credible brand from which to promote and demonstrate their cycle industry products.