LED Video Wall Total Costs

If you’re considering renting an LED Video Wall it’s helpful to also understand the show floor related costs involved when your booth includes an LED Video Wall. You may be quoted a price for only the LED video wall tiles, and video player electronics, but there’s much more to the involved in the total cost of having a LED Video Wall in your trade show booth. If you know more about what required you’ll be able to shop more effectively and budget more accurately.


Whether your video wall is suspended from the ceiling or supported on the ground both will have these show floor costs in common:

The first one you might not think about is the electrical power requirements. Video wall tiles require anywhere from 100 watt to 150 watt depending on the brand and the pixel density resolution.

So for example, if your LED Video Wall is quite large having 100 LED Video Wall tiles your video wall would require 10,000 watts of electrical power just for the tiles. This does not include the additional electrical power required for the laptop and controller and audio system. We typically plan another thousand watts for those items. So in this case, 11000 watts total for this 100 tile LED Video Wall.

Depending on how you order your power you might have additional Electrical costs such as the Electricians may add a “Distribution box.” This is essentially a high powered power strip about the size of a desktop computer. These have one large cord going into it and a number of power out outlets you can plug into on the other side. The show can charge approximately $200 for a distribution box.

Sometimes this distribution box is the best way to go but when possible we prefer to order a number of 1500 watt outlets. This is one way to avoid the cost of a distribution box and the delay caused by requiring the electrician to come over and make the connections in and out of the distribution box.

To put this into perspective – the typical TV only requires about 150 watts and the typical stem light today requires only about 20 watts of power so adding a LED Video Wall to your booth can significantly jump your electrical power needs, and the cost can be a few thousand, rather than a few hundred.

If your video wall is suspended from the ceiling then there’s a cost to run the power from some ceiling location dropped down to your suspended video wall. To get an accurate price for a ceiling electrical draw you need to provide drawings of your booth with the dress and the LED Video Wall for the power drop. This electrical power drop can be anywhere from $500-$1000.

For a suspended video walls, you will also need a CAT5 data cable drop. Typically suspend the video walls get their content from a controller and laptop located somewhere on the ground level in the booth space, maybe inside a tower or a closet.

It could be the rigging team or the electricians that run your data cable, and their charge will be based on the cost for the crew and the amount of time it takes them to place your data cable. The typical rigging crew runs approximately $800 an hour so if your data cable is running a long distance it’s realistic that the cost for positioning your data cable could be $500-$1000.

So you see that power requirements is it important part of a LED video wall and your budget for your LED video wall.

One last electrical requirement to be aware of. We find out a number of shows layer on the requirement to either; order “24 hour power” or to pay a certain amount for Stagehands to turn on and off your LED Video Wall each day of the event.

Unless your video wall is very large, we find it’s best to order the 24 hour electrical service. For example if your video wall required $900 of standard electrical power then the typical fee for 24 hours power is double that amount, or $1800 in this case.


Next, let’s take a look at the union labor required to build your video wall before the show and dismantle your video while after the show:

In cities where unions are strong such as San Francisco, Chicago and Las Vegas, you will be required to order Stagehands to do this work. We find it currently many of these venues have a policy to require to stagehands for a minimum of four hours. A typical hourly rate would be $150 per hour for standard time and $225 per hour for evenings and weekends.

If you do the math, you can see that this is also another significant cost related to including a LED Video Wall on your booth. If for example your booth dismantles on a Saturday the bill would come to $1800 for the two Stagehands has four hour minimum each.

It’s good to talk with your Exhibit House about the city and venue where are your show is taking place because for example Orlando is very relaxed on union labor requirements. So this additional $2500 for Stagehands you would pay in Las Vegas for example you could avoid entirely if your show was being held in Orlando Florida.


If your video wall will be suspended from the ceiling we should look at rigging related costs:

All suspended video walls require truss and motorized hoists.

The Rigging crew hast to determine where is the motors can be placed overhead to support your LED Video Wall. This can require more truss to go further distance than anticipated. Often this is not fully known until install day when looking up from the booth space.

Once motors and truss are in place, the truss is lowered and a Stagehands can begin attaching the LED Video Wall tiles to the video wall hang bar.

Every few rows the rigging crew will raise the video wall and eventually the last row is locked in place. The Rigging crew stands by while the electricians and stage hands make the data and electrical connections so the wall can be tested before it’s raised.

When ready the video wall is raised up to its final position.

So you see that suspending an LED Video Wall includes union Rigging people, Stagehands and Electricians – all are billed at different hourly rates for standard and overtime work.

In general, we find that a smaller LED Video Walls with all of the above included will have a rigging cost of around $5000 whereas a larger LED Video Walls will require more of everything and have a cost of closer to $10,000. These are the cost just to get your video wall overhead. However, with your video while overhead it gives you better show for disability and more options for an open inviting booth space. Not all Rigging requires truss, it depends on weight and available hang points.


The last trade show floor related costs related to LED video walls would be Material Handling:

Your LED Video Wall is heavy. If you consider the weight assigned to each LED video wall tile and it’s portion of the shipping AV case you’re looking at about 35 pounds per tile. An LED video wall with 100 tiles probably will weigh close to 3500 pounds.

If the show charges $1.50 a pound for Material Handling, then we would be looking at a Material Handling cost of $5200.

So Electrical costs and stagehand related costs, and Material Handling related costs are significant factors that in most cases well I’m out to the majority of your video wall expense.

There’s no question about the ability to deliver a high impact message a LED video Wall provides. Even with these significant show for costs LED Video Walls continue to become more common on the show floor because they outperform any other printed or architectural element intended to draw attention.

Over time, LED Video Walls will become cheaper, lighter and more common and General Contractors (Freeman, GES ) will be forced to relax the install and dismantle requirements. However right now the extra cost to have a commanding presence is worth it for many exhibitors.

If you’re considering considering adding an LED Video Wall above or into your booth design give us a call here at Exhibit People.

We’d be happy to brainstorm how to best accomplish this with a minimal cost and maximum impact. Browse priced LED Video Wall kits and LED Video Wall design ideas and let us know what catches your eye.

Where do you find affordable video content?

Exhibitors need to capture interest in just few seconds. Printed graphics are simply limited in how much information they can deliver in that 3-4 seconds. The industry was ripe for a better way to deliver fast, efficient, large format marketing messages on the trade show floor. Exhibitors may want to step it up into a rental LED video wall but they need an affordable entry level way to do this.

There’s no question LED video walls are quickly growing in popularity on the show floor. It’s also no surprise, they offer the best way to draw attendees and communicate from a distance. Because of this there is a fast growing need for affordable LED video wall content. Let’s dive in and take a look at how to get affordable video content for trade show booths.

Four questions typically quickly arise, 1) Who can help us develop a trade show booth that integrates a rental LED video wall. 2) Who can create our looping video movie for our LED video wall? 3) How long should the video be? and  4) How much is all of this going to cost?

Three of these answers are easy.

We specialize in great looking low cost trade show rental booths. We have LED TV’s and LED video walls in your rental inventory and all the technical expertise required, which means we’re not farming these out. Take a minute and browse our priced design ideas filtered to show you only great looking rental booths with LED video walls integrated.

Your looping video should be short, definitely under 2 minutes. It sort of depends on what you want to accomplish, but there’s nothing wrong with a message that loops every 30 seconds. If your video wall is more to educate attendees once they are in your booth then a longer video is plenty good, but beyond 2 minutes may be too long.

PRO TIP: consider Aspect Ratio aka the height and width of your video. This is something you’ll want to determine as one of your first steps. Many exhibitors are looking for a 9:16 video wall so that the video they invest in can look great on their website. However, in many cases, a LED video wall that is very wide looks awesome. So, what you’ll want to do is have your video designer create you two versions, one that’s an exact fit for your LED video wall, and another that’s 9:16 for all your standard website and social media uses.

We have the ability to create a playlist of short video clips. This can break up the message and give you the ability to pause for discussion between video clips. There’s plenty of tricky things you can do with video equipment, but the vast majority of cost-conscious exhibitors will be focused on a nice looping video message.

In terms of cost to create your LED video wall video. In most cases, the type of video format you’re looking for is an MP4 video. Surprisingly you can have this done for under $100. However on the low-end, plan to pay between $100 – $500. These would be using existing templates with your logo, images and text inserted. For something a bit more custom plan to pay between $500 – $2,000. For something completed custom plan to pay between $2,000 – $10,000.

Fiverr is worth checking out.

For video content on a tight budget, the short answer is to use a provider that works with templates that can be modified to suit your company’s needs. Your first stop should be to browse Fiverr.com. Fiverr is a website it’s been around for a few years. Today Fiverr’s website has a number of video-related categories under Video and Animation:

Animated Explainers
Live-Action Explainers
Short Video Ads

You can also use Fiverr to piece together a more custom looping video. You’ll do this by using a number of Fiverr’s creative specialists that can build the separate pieces then forward those pieces to one of the Video Editors listed on Fiverr for some post-production work. With direction from you they will be able to combine the separate elements into a custom-tailored looping video:

Video Editing
3D Product Animation
Drone Videography
Logo Animation

Live events have more impact with LED technology, LED displays, and video marketing. Thankfully Fiverr seems to also attract more capable Sellers as video graphics continue to overtake print graphics. You can browse sample work and message Sellers with questions. It’s a helpful platform. Also, Fiverr has a great website and customer service that allows you some amount of protection to back out of a gig, or insist on more revisions if you’re unhappy with anything.

Fiverr is definitely a resource you should know about whether you use it or just refer to it for ideas as it can be a big help. Our own Exhibit People website features a clever explainer video from on of the sellers on Fiverr. We paid $450 for this two minute looping video.

Dive in it’s fun!

Don’t be afraid to dive in. Consider testing the waters with a low-cost video gig. It could upload your video to YouTube and embed your YouTube video on your website, or upload it to your social media. It’s a great way to get familiar with this resource. Fiverr isn’t the only website that will connect you with creative talent from around the world.

Also, check out Shutterstock for a huge library of stock video clips. You’ll be amazed on whats out there ready to use in your looping video.

Upwork is another creative resource that we use on a regular basis. Upwork is more intended for larger longer term creative work or more custom high-quality videos. If you plan to build many videos then looking for a video designer on Upwork is a good way to go. There’s also plenty of local talent likely in your area and a google search for Video Designer near me is a great place to start.

Embrace LED video walls and embrace creating fresh new video content, you won’t regret diving in!

LED Video Wall Pixel Pitch Comparison – Side By Side

Does LED video wall pixel size really matter? In many cases, surprisingly not. Content quality is far more important. Here’s what we’ve found…

LED video wall manufacturers are racing to provide lighter LED tiles with the smallest LED bulbs and better overall LED technology. And yes, the difference between the newest 1.8 pixel pitch tiles and the older 3.9 pixel pitch tiles is significant. The smaller the pixel pitch, the higher the resolution.

But even between these extremes, it’s still somewhat relative to your viewing distance, viewing angle, and ambient lighting. If most of your viewing will be within 6 to 8 feet then yes, you will notice a big difference. However if the viewing distance is 15 to 30 feet then your eye will simply see the content and not the individual LED bulbs.


Our Exhibit People 2.9/2.6 Comparison.

In our LED video wall rental inventory we have LED video wall tiles with 2.9 pixel pitch and we have two different LED video wall tiles with a pixel pitch of 2.6 -three walls in total. Comparing these two resolutions, it’s quite difficult to say one is better than the other. When the pixel pitch is this close then it’s truly the quality of the content that matters.

In fact, the only way we really see a difference between LED video walls with 2.9 pixel pitch and 2.6 pixel pitches is when we have these tiles set up side-by-side playing the same content. Even then, you somewhat feel you need some kind of metering device to measure quality because to your eye they look very much the same.

Our 2.9 pixel pitch tiles have a blacker surface mask which is appealing to the eye so that black colors look blacker. In addition, it’s a well-known fact that the larger the pixel pitch the brighter your video wall can be. So for some people that additional brightness translates into a better looking video image.

The sweet spot in pixel pitch seems to be the 2.6 pixel pitch for rental LED video walls. At this pitch the bulbs are small enough to give an amazing image near and far and the tiles are relatively affordable and durable enough for handling and use. Note: remember that Pixel Pitch is pixel density determined by the width of the bulb plus the black space to the next bulb. The space between bulbs becomes less and the bulbs get smaller. Other things become more important such as calibration of the tiles to ensure they are are the same color white, for example.

Content is King.

In the end, it’s the content that has the biggest impact on how good the video wall screen looks. A well crafted video with beautiful high contrast images and big bold clear text always looks good across any video wall.

Over time we’ve learned a helpful pro-tip to help the black colors look blacker. Simply open your video in your favorite video editing software and make sure the black level is turned down to zero. Sometimes the video artist will start with the black set to one. However, since the video wall surface is not as true black as their computer monitor, it helps to compensate by bringing the black level to zero. Simple tip but it can make a video wall have obvious improvement in color depth and color saturation.

We hope this morsel of LED video wall insight is helpful! If your interested in browsing trade show rental design ideas that feature LED video walls, just click here.

Helping International Rental Clients Exhibit in 2021

International exhibitors in 2021 face a unique challenge as trade shows restart faster than international travel opens up. Anxious to participate when trade shows restart, international exhibitors have put money on a booth space many months earlier only to realize trade show travel restrictions are extending well into 2021. As a result, a number of international shows will carry on without the participation of international companies.

In addition, trade show space selection works on seniority with selections made many months before the event. For many shows, opting out of a year due to travel bans will result in forfeiting deposits paid and the loss of space selecting seniority, effectively going to the back of the line for selecting a booth space for 2022.

We’ve come up with a solution to help our international rental clients have a presence and maintain their space selection seniority. We simply provide the eye catching rental booth along with the booth staff for them when they are unable to travel to the US. We are certainly experienced enough with trade shows to work most any booth. With the help of company websites, corporate videos and WhatsApp, it’s now far easier to come up to speed quickly and represent clients on their behalf.

The trade show booth design, build and install portion is easy for us. We typically have our rental booths fully installed before our rental clients ever arrive at the show. The difference in these 2021 shows is that we layer on some booth staffing essentials such as product/service training. This way, we know how to greet and talk with the attendees and attract attention, particularly the ones our client wants to connect with.

We did just this for Scalabros our rental client from Italy.

Benedetto and Giovanni are the founders of Scalabros. These brothers, along with their company of 30 employees, have been producing window blinds for buses and RVs since 2013. They have a reputation for high-quality window blinds that last.

Scalabros had a space reserved and paid for at the UMA Motorcoach Show in Orlando Florida this April. They contacted us when it was becoming clear they would not be able to travel from Italy to the US for an April trade show.

We made this super simple for them. Once the customized rental booth was designed and graphics finalized we turned our attention to learning about their products and services and competition and of course the types of companies they wanted to attract at the show. It was actually easier than you might think. We already need to study every company we work with to develop effective rental booth design.

Taking it a few steps further with WhatsApp video chats and text messages, we learned more in-depth preparation to staff the booth. The last step was to send product samples and a company polo shirt to help me look the part. Easy peasy!

When the show started we knew how to demonstrate the sample window blinds Benedetto sent us. We knew which OEM manufacturers to keep an eye out for. We knew who the current customers were and also the hopeful prospects. We even knew who the competitors were in case they approach the booth.

With WhatsApp we were able to communicate with Benedetto throughout each day of the show. Every lead was sent to him directly with notes about what was discussed, and many video clips of the show floor and events were sent to help the Scalabros team feel as if they were there.

By the end of the show we had sent 23 leads to Benedetto of attendees looking for replacement window blinds and even one solid OEM motor-coach builder interested in Scalabros blinds for his innovative new Motorcoach they were spotlighting at the show.

Benedetto and Giovanni were relieved and pleased with the result. Benedetto had this to say… “Hi Matt, the booth looks great. In fact I was watching again your videos from yesterday and it really looks as if we were one of the nicest!”

We hope the connections made in that Orlando show are fruitful for Scalabros. We can say for sure that the experience helped Scalabros to be better exhibitors more highly focused on the details and Exhibit People to be a better rental partner more in tune with attendees interaction.

Custom looking 10×10 rental booths that handle weight.

As of now we have a plan to help Scalabros with a rental booth for their fall show in Los Angeles. Hopefully by then Benedetto and Giovanni will be able represent their company in person. But if not, they know they have a solid plan B booth staff they can count on. If you’re  interested in browsing other custom looking 10×10 trade show rental booths, click here. Exhibitors have many low cost options for 10×10 trade show booths. Our niche is to offer custom looking trade show rental booths that can handle the weight of large TV’s and/or product shelves on the backwall. Handling the weight and looking custom are the two reasons exhibitors choose our solutions over low cost portable booths they have to ship and install themselves.

LED Backdrops – Biggest Trends In Trade Show Marketing

I recently ran across a super article by Mariana Fernandez in January 2021. Mariana’s topic was LED backdrops and how digital backdrops are making a huge comeback post-COVID-19. This article caught my eye because we also believe the full impact of LED video walls at trade shows is just around the corner when trade shows restart this fall.

Mariana drew attention to the evolution of LED backdrops used in television and virtual events and how they really do an amazing job weaving video into the story line. She identifies how all indicators point to this trend continuing to influence all aspects of live and broadcast marketing.

We also see that audience expectations at trade shows has and will continuously increase, and LED video walls have represented the biggest new trend in live event marketing for some time now. There’s no question that COVID-19 has been difficult for the trade show industry, but the downturn has forced survivors in the industry to evolve, or rather allowed the industry itself to evolve. Rarely do creative people get one year off outside the daily grind to push into new boundaries.

Fresh impressive impact.

We’re seeing that this pause in trade show activity also motivates exhibitors to come through this refreshed and new, with big impact after such a long live event marketing delay. LED backdrops and the video content played on them is likely just the ticket to up the game.

Attendees walking the trade show floor within a few seconds are transported into a unique experience for a few minutes while they quickly download a deeper understanding of a company’s brand, mission and the products that differentiate that company. Attendees can better mymedic.es pre-qualify before deciding to enter a booth space on the show floor.

There’s no doubt that many newly developed elements of digital trade shows will continue into upcoming live events. Searchable exhibitor directories will allow attendees to better drill down on the companies they want to visit. Zoom type meetings that continue in the weeks after an event will provide a great platform for deep Q&A between buyers and sellers. And the ability to watch and listen to keynote speakers at your convenience will allow you to do more during your 3-4 days immersed at a live event. We genuinely feel the future is very bright for live event trade show marketing.


Affordable LED Backdrops.

As one of the early pioneers in low cost ground supported LED backdrops, we’re excited to push further in blending our style of cost effective trade show rental booths with cost effective LED video walls. LED video walls are not just for market leaders. They’re also not just for big expensive custom booths.

Given the impact they have on the show floor and the ability to change content from show to show, it could be argued that no other booth element delivers as much return on investment as an LED video backdrop.

We invite you to browse our website. With a few filter clicks it’s easy to sort through to see 38 new design ideas that all feature LED video walls, many with LED backdrops, along with other designs that integrate a video wall into the structure of a tower or suspend one from truss systems above the booth.

Give us a call and let’s talk about a rental booth design with an LED video backdrop or integrated LED video wall. We’ll give you the scoop on what to look for, what to avoid, and all the possibilities and video content you can play from basic, effective low cost solutions to Hollywood quality high cost productions!

The future is bright for LED backdrops and all kinds of trade show booths using LED video walls to promote and educate.

What makes a super great 10 x 20 trade show rental booth?

We think a great 10 x 20 trade show rental booth must hit the target in three key areas.

Three must haves for every 10×20 rental booth.

1. Appearance – it absolutely must look professional. This is not to say that it has to look corporate, but it does need to have great proportions, be tall in the right places, be thick in the right places and with dimensions or features that don’t look odd in any way.

2. Function – it really must also provide great function. Function is in part providing right graphic space for your marketing message visibility. Function also should provide the right use of space for organizing and highlighting your products and services.  Function is the key factor that will give attendees an educational experience they will retain, especially after visiting 20 other booths at the show.

3. Price – few companies have unlimited budget, especially in a 10 x 20 booth space. If money were no issue we’d all choose one of the larger booth spaces on the show floor. Still a company that chooses to go with a 10 x 20 booth space wants to have the most visibility, the most impact and most productivity for that space.

It seems somewhat obvious  that the ideal 10×20 trade show rental booth would look professional, have a great layout and be surprisingly affordable. The truth is that there’s a lot of subtle factors that go into achieving this goal, and if this is important you will want to work with an exhibit house that has honed their skills in these areas, especially for smaller booth spaces.

Keep in mind that the price you will pay includes much more than just the cost of booth and graphics. Shipping your booth, delivering it to your booth space and installing and dismantling your booth will be a big factor in determining if a company has truly provided the best possible overall cost.

You need to dig deeper to understand what it really takes to deliver a high quality, low cost trade show booth experience. Efficiency needs to be deeply integrated into the engineering and design of the booth. This will be core to the company culture and easy for you to spot.

10×20 Exhibit Engineering

We can’t just say we want to build a lightweight trade show booth. There is a lot of work (often hard won proprietary secrets) that go into achieving a super great lightweight trade show rental booth. In part it’s the materials used, as some materials can be lighter than others without sacrificing strength or durability, but this takes a knack and years of trial and error experience to perfect.

Once do you have your materials dialed in, you still have to engineer the booth so that there is official use of those materials. Maximizing usage and minimizing parts and pieces go a long way to reducing cost and weight. It’s our belief that the only way to deliver a professional looking booth that maximizes the material and labor efficiencies is for the booth designer to develop a design weighing all three of these ingredients through the design process.

Too often in the trade show industry exhibit designers have little to do with the exhibit production. Typically designers have only a limited idea of how the booth will be constructed or how many parts and pieces it will require to complete the design they’ve achieved.

The trade show industry has long had employees with the title of “Detailer”. A Detailer’s job however is essentially to clean up a design ready for production after the design has sold to the client. Cleaning up a design after it’s been sold does not allow you to maximize materials or minimize the parts because changes could significantly change the design.

Great 10×20 Design Ideas.

At Exhibit People only designers with deep intimate knowledge of materials, parts and pieces and construction techniques develop trade show designs.

For example if we want a particular backwall solution, we use our CAD software to draw out the materials that will build that back wall. This allows us to make changes to the back wall as we design that are beautiful and efficient. When we complete a design we know how much it will cost, how it will ship and how much time it will take to install.

Our design process is an interplay of thinking to ensure that every part of the final design has efficient materials and is efficient in assembly and efficient in packing. With this in mind, we want to highlight a few designs that we feel are exceptional 10 x 20 rental design ideas that meet all three of the key areas spot on.

We invite you to take a look and we hope you will agree. Let us know if you have any questions especially if we can brainstorm with you on how we can develop a super great 10×20 rental booth for you!

Larger Island Booth Space VS Smaller Island Booths with Double Decks

Today we’re taking a look at adding booth space and if adding space with a double deck trade show booth or reserving a larger booth space is the better way to go. On the surface, both of these seem like a simple question of adding square footage on a second level versus adding square footage on the floor level.

One would think you could simply compare the square foot cost of getting a larger booth space against the additional cost of adding a double deck structure to your custom island booth design. However it’s much more complex than that.

Exhibitors that would pull the trigger on having a double deck structure integrated into their booth design have different motivation than companies that would gravitate towards a larger booth space.

Here’s what matters:

Double decks don’t exactly double your booth space. Adding a double deck structure sacrifices as much, if not more, of the usable space at the floor level, instead of opening your space up. What you’re really achieving is elevating part of your existing booth space. Double deck can also limit what you can do with overhead signage, and the install and dismantle costs more.

But double decks do create an impressive, commanding presence and view across the show floor. If you’re an established market leader and you’ve transitioned from hunting for new customers to maintaining customers, then a double deck could be a great VIP lounge or meeting space to make your loyal customers feel special.

If you also happen to be in an industry where you can name 6 to 10 buyers that control large portion of your sales then a double deck could really be helpful. Being invited up to the deck is seen as a privilege. Taking a meeting on the deck overlooking the show floor makes a powerful statement.

You can probably see that by contrast, adding booth space by opting for a larger island booth might be the better solution if you’re a newer exhibitor building your client base, or if maintaining your client base has nothing to do with pleasing a handful of heavy hitter buyers.

Choosing to add booth space by increasing your floor space allows you to create a more open and inviting booth layout where new prospects can come and investigate who you are, what you do, and how you might be a fit for them. On any given large trade show floor the heavy hitter buyers might be browsing the show floor on their way to their meeting at a double deck trade show booth. It certainly makes sense that they’re more likely to engage in an open and inviting larger island booth than they are to engage a competitor with an intimidating double deck.

It’s fair to mention that if money were no object the overall best solution could be a much larger open island booth that also happens to have a double deck designed into in one corner. However, companies that can afford this don’t represent the vast majority of exhibitors.

So with a little deeper look, it’s easy to see that booth options have a purpose depending on the company you are and where you’re at in building your brand and customer base or maintaining it.

Unique Larger Booth Challenges

For companies familiar with exhibiting in a larger booth space, they know some challenges that the rest of the exhibitors don’t really deal with as much. Most companies that jump from an in-line into an island booth space, go with a smaller island that might be 20 x 20 or 20 x 30 booth size. Most shows have a good quantity of these two very common booth sizes.

The larger booth sizes are less plentiful but also less predictable in what will be offered by the show. For example, if you have a booth designed and built perfectly for a 50 x 50 booth space, you may not be able to secure a 50 x 50 booth space at the show. By the time it’s your turn to pick, there might only be smaller or larger booths available, but not exactly what you’re looking for.

This is where renting your larger island booth space becomes a great strategy. When you choose a rental partner that specializes in trade show rental booths, you’re also getting tremendous flexibility do adapt your larger booth design to any future booth spaces you reserve, with double deck rentals or without.

Renting a larger island booth can be like having your own warehouse, filled with options you can pick and choose to freshen your look or tailor to a specific booth space. Renting a larger island booth is by far the best way to go big and even land heavy hitters without it costing you the farm.

Our warehouse is your warehouse so let’s design something cool together!

Leveraging Larger Booth Spaces At Trade Shows

Today, exhibitors are poised to leverage larger booth spaces at trade shows more than ever before.

In the past, bigger booth spaces went to established exhibitors that placed heavy, costly custom booths on them. However today many smaller, fast-growing young companies are moving into this floor space with open, inviting, cost-effective booths. This is happening for some very good strategic reasons.

Location – It’s no secret that the larger booth spaces are located in the prime show floor real estate, known as the golden triangle. This is the space closest to the main entrance where attendees enter and fan out. Having a booth in this location means you will have prime exposure to the show’s attendees. For a three-day show, think of how many times each attendee will see your overhead signage and walk by your booth.

Elbow Room – Attendees will linger in a larger booth space. They will wander around to see your products and services, read your info and even join in on your demonstrations. A larger booth space is more inviting to browsing and learning before engaging booth staff. In smaller booth spaces you don’t have this luxury. If you need more space, going vertical to a double deck can’t compare with the advantages of larger, more open booth space.

Go Big Strategy – We all know the phrase “Go big or go home”. This applied back in the days of yellow page advertising and it still applies today on the internet and the trade show floor. Today’s decision-makers are realizing that if you’re going to play the trade show game, play to win. Jump in with both feet and come away with the most quality leads.


Renting compliments this strategy best.

Too many people buy a trade show exhibit and are locked into selecting only booth sizes that match the exhibit they own. When you rent your larger island rental booth, you are able to work with one of our rental specialists to tailor your rental exhibit design and maximize the booth space you landed on the show floor. With minor changes, a 20×20 rental booth can fit beautifully in a 30×30 booth space and give helpful elbow room for attendees and booth staff. With a few more changes, that same trade show rental booth can morph to fit even larger island booth spaces. The options really are quite vast!

Consider how easy it is to swap out a smaller reception area with a larger one ideal for a larger island booth space. Items like reception counters, walls, towers and signs are the booth elements that easily resize to allow the booth to fit any booth space. Furniture sets can even be resized. As exhibit designers we often go with bar height seating for smaller booth spaces and lounge seating for larger booth spaces. Swapping furniture is just as easy as swapping reception areas when you work with a rental partner that offers a good selection of reconfigurable booth elements – like Exhibit People, of course.

So the next time you’re brainstorming ways to stand out and get noticed, don’t think about cheesy giveaways. Think about investing in the larger booth space. Done smartly, you could have a major leap in exposure with a expertly designed, cost-effective trade show rental booth.


Interested in more details?

Here are some examples:

  • Freestanding LED video walls can resize easily without having to change the video content you invested in. LED Video walls are 1′ square tiles that connect to build a wall. Just keep adding rows and columns and these walls can go from big to crazy big fairly easily. If you have a large exhibit space, you may want a larger LED video wall.
  • Interlocking tile flooring has come a long way and it’s amazing how many larger trade show booths we see with interlocking tile floors – the low cost one time use tiles are the most widely used. These tiles come in some trendy colors and patterns that we love. This won’t be for everyone but these could work great for the majority of exhibitors right up to the Sony’s and Samsung’s of the show.
  • Modular hanging signs are the latest trend. Depending on your branding, it could be possible to have a 2 or 3 piece hanging sign. One that grows with complimenting elements for larger booth spaces but can also work great using only the main smaller sign for smaller booth sizes. This is possible only with 2-sided flat signs. But here again, do you really need a 4 sided sign if your 2 sided sign is huge and crazy cool? It’s unlikely to go overlooked. We need to remember that people are always moving around the show floor and your 2-sided sign will get noticed many times during the day.
  • Graphics can be modular too. Sure, it’s easy to print graphics as your walls and towers change size, but with some clever creativity you can reuse portions of graphics as your booth size changes. 3 panels of a 10 panel mural can work great for your smaller booths. This takes a tad more planning in the design stage but its easy for us to show you concepts of a small, medium and large booth re-using many of your printed graphics. If we can reuse 50%, we consider that a win because we never want the booth to limit your potential to stand out. Reusing 50% allows you to remain familiar while changing 50% allows you to always look fresh and interesting. Smart right?


Let’s think outside the box together.

Let’s keep your booth efficient and reconfigurable while leveraging today’s trends for more authentic and approachable booth environments. Your booth must be impressive in its design, fit and finish, but there’s no need to dress to impress. Casual-comfortable is in style and fortunately this translates into more booth for less money.

Let’s have a no obligation brainstorming discussion. We would love to learn about your company and tell you more about how we specialize in smart booth rentals. If that goes well, we’d love to develop a design concept to show you what we think would work super well for your company!

An in-depth look at renting your trade show display in Orlando 2021

One doesn’t have to look very hard to see Orlando and trade show displays in Orlando are ahead of the curve in re-opening after COVID-19. The Governor and the city of Orlando are anxious to restart their local economies and much of that comes from business travelers attending Florida trade shows. As a result more trade shows are wanting to take place in Orlando 2021.

Not only is Orlando a little more receptive to trade shows in 2021, but in general, Orlando offers a longer trade show season with excellent, year round weather. The Orange County Convention Center in many ways is an easier venue to work in. For one, there is plenty of parking close to the facility. Also, union regulations are more relaxed here so exhibitors can do more for themselves and save money along the way.

As trade shows restart this 2021 fall season exhibitors will likely take it slowly to see how best to strategize for post-pandemic live events and learn what works on the show floor. Exhibitors may take smaller booth spaces, and/or reuse existing booths to minimize costs as they access how best to adapt.

For exhibitors with existing booth properties there’s more to think about. The old messaging post-pandemic may not be appropriate. In fact, many new post COVID-19 marketing messages might focus more on health, safety and well-being. For exhibitor that realize they need a new booth property and message, their message 3 months after the pandemic will likely be quite different 9 months after when things settle down.

What makes most sense?

With much to navigate, what options does an exhibitor have that effectively meets their short term and longer term booth property needs? Well actually, as it seems, booth rentals check all the right boxes!

The rental booth process from design to build to shipping is faster so less time is wasted and exhibitors can wait longer to finalize. Renting allows you to easily change a few things for each show. For example, maybe the first show right after Covid-19 you want to have more open air space.

To do this you can select more compact counters and furniture, then change for future shows as you see attendees become more comfortable lingering in your booth space. Not to mention that you can change things just to leverage a booth location and traffic flow. When you rent, you have an entire rental warehouse filled with mix and match options to work with.

Less obvious, but important…renting allows you to simply show up and sell. You spend less time on the show floor before and after the show. Less time around others and less time burning the candle at both ends. You get to focus on the show and not worry about the shipping, install or booth damage. Many of our clients rent their trade show booth mainly for these less obvious reasons.

So if these ideas strike a chord with you, give us a call regarding trade show display in Orlando and let’s chat about the right strategy for you to restart your life marketing initiatives and how a rental exhibit may or may not be the best option for you. The answers usually jump out to us both fairly quickly.

3 Reasons To Skip The 10×10 Portable Displays And Rent Instead

So, you’re looking to exhibit at your industry’s main trade show event. You want to start small with a 10×10 booth space, but you’re not sure what kind of trade show display you should get. After a quick Google search, you find there’s many common 10×10 Portable Displays, but for your budget and lack of storage space you realize you need to keep it simple. You’ve narrowed it down to 10×10 rental displays and 10×10 portable displays but, beyond the price, you’re just not sure what sets the two apart. Is there really a difference?

Great question! At first glance, we know that very often you can buy a 10×10 portable display booth for about the same price you might pay to rent a 10×10 trade show booth. Just like a rental display, many of these portable exhibit solutions include the backwall, stem lights, graphics, and the reception counter. Often, these portable solutions include a reception counter that also converts into the display’s shipping case for compact shipping. However, beyond the price and simplicity of these portable displays, they can leave a lot to be desired. The compact nature of portable displays sacrifices many of the most important aspects of an eye-catching trade show display.

So why rent a 10×10 trade show booth when you can own a 10×10 portable display? With a little industry insight, there’s some excellent reasons why you might rent your 10×10 trade show booth.

Top 3 reasons you should skip the portable displays and rent instead:

Appearance – You may recognize that in your industry niche and against your competition, it’s not helpful for you to look portable. Portable has its advantages, but one primary disadvantage of a portable display is that they can look quite cheap.
Often 10×10 portable displays are shorter than a standard booth. Most shows allow a backwall of 96 inches tall. For portable displays, this often is not an ideal dimension for breaking down to ship in portable cases. So, for material and shipping efficiency, most portable backwalls measure around 92 inches tall, a full 6 inches short of a standard 10×10 trade show rental booth.

This may seem minor when you preview your new portable display in your warehouse. However, on the show floor and alongside other standard 10×10 trade booths that are full-height, your shorter portable backwall is at a clear disadvantage.

In addition to shorter backwalls, many of these portable displays have shorter reception counters as well, particularly when the reception counter converts into the shipping case. A smaller shipping case costs less to ship, but for portable displays, this also means you get a smaller booth. For this reason, it’s very common for you to find a portable reception counter that measures approximately 36 to 38 inches tall. Here again, next to a full height 40 inch, or even 42 inch reception counter, your portable counter will look small and cheap.

Load Bearing – Most booths today, big and small, benefit from a demo station or a TV with a looping video. For a smaller 10×10 booth space, the best location for a TV is mounted to the backwall.

Portable displays have been modified to accept TV mounts, but you don’t have to look very hard to see that they are not well-suited to handle and support the weight of a TV mounted onto the backwall. This usually results in some flexing or leaning forward of the entire backwall, in some cases to the point of crashing forward. This is not the sort of attention you wanted to attract on the show floor.

In addition to TV’s, many exhibitors also have a need to display products. Here again, portable displays do generally offer some backwall shelving solution. However, like mounting a TV, they simply are not well-suited for this purpose.

With most rental trade show booths, the structures are not only sturdier, but also much more customizable. You can easily mount a TV to the backwall and in a variety of ways add shelving to display product on the backwall. With your 10×10 booth space being fairly small, maximizing the use of your backwall for mounting TV’s and product shelving becomes even more important. This can all be done safely, providing a strong a stable presence in your booth space.

Durability – Portable trade show displays need to be lightweight, otherwise they are not very portable, but lightweight equals reduced durability.

Thin aluminum walls are fragile, easily bent, and not easily repaired. Molded plastic parts are small and easily broken or lost. In the post-show rush, it can be difficult to unpack, install, dismantle, and repack a portable trade show display multiple times without damage, especially if the person doing this work is not the person who paid hard-earned money for it.

Most rental trade show booths are modular displays built using strong metal parts that are not easily damaged. For a rental business to be profitable, these parts must be durable and withstand the test of time. The best part is, if some parts are broken or lost during install or dismantle, you’re generally off the hook for the replacement of them. Exhibit rental houses know that it’s their responsibility to provide you with a durable, reliable trade show booth.


So, it makes sense why many savvy exhibitors simply feel that a ultralight portable display is not an option to help them compete on the show floor. The strength, durability, and appearance just aren’t there. Every year, as trade show rental designs get more and more competitive, so do the prices, and the price gap between similar portable displays and rental displays gets smaller.

Since you’re looking for a budget friendly solution, we invite you to browse our wide variety of 10×10 trade show rental design ideas we have on our website. You’ll see just how good you could look renting a trade show display for your next 10×10 booth space, one that features the functional elements you need.

As always, our website rental trade show displays are just ideas designed to get us talking and drill down on your needs and wants. Once we learn about you, we’re ready to develop a customized rental design with functional options custom-tailored to your company.